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Showing posts from 2019

How to Make Your Life Easier

About 8 months ago I've re-started freelancing. Means, I've quit my latest job to be my own boss, again. Life has been good to me ever since. I have the freedom I need and have been working on very dope projects.
When I've started working in marketing, I was a newbie, yet I immediately got quite a good position and I've realized that I had a talent for what I was doing. My former boss agreed and ended up supporting me and teaching me a lot of things but also let me operate on my own responsibility. All he gave me were some key facts and budget and let me go from there. I'm very thankful for the trust he gave me and the fact that he saw my potential gave me the self-confidence I needed to make decisions and focus on the result. I've also learned what was important when it comes to building a brand and it somehow clicked. My whole perception changed and I've started to see the strategies behind campaigns, brand activations and so on. Being a consumer myself m…

How to Become a Superstar

Before I got into sneakers, I've started being into music, especially everything hip hop and "urban" and even had a couple of jobs in that type of industry. But nothing crazy - chill. I'm not an A&R, I'm not affiliated to any type of label, so please stay away from sending me you soundcloud, spotify, mixtape etc. I won't be able to help you for shit. But in case you have ambitions in becoming some type of artist, don't ever forget the marketing. Your image can be the most important thing about you and can cause you big success or the exact opposite. There are artists who have hits and singles that work but never break through because everything but their music is not on point. Artists who have enough talent to create their own lane but prefer to chase trends and make commercial sounding music instead, because they finally need a successful record. Trust me, I get it and I won't knock anyone's hustle, but when do you finally start thinking like…

Homage to Kanye West – A Train of Thought

Sometimes, late at night, I can be very creative and thoughtful. It seems like all of a sudden everything including its cause is so clear. If you and I have a real relationship you have probably received some late night texts from me, that can be good or bad – depends on our vibe. Often I suddenly understand the type of relationship somebody and I have and finally find the code to something that can be very hard for me – human interaction.
I'm an analytical person, yet I'm very emotional when something sparks my fire. I get protective and I fight for the person and I try my best to make the other person feel better. I'll cheer them up, show them their strengths and make them recognize them.
On other nights, my thoughts don't affect me at all. I analyze any type of things: marketing campaigns, marketing moves, how companies work. Any type of stuff. I'm interested in quite a bunch of things without being a nerd about it. It appeals to me tho.
Tonight it's Kanye W…

maybe yes, maybe nah


a whole lotta time has passed and I still know the password to this quite cheap looking site which doesn't even have a real domain.
But honestly? Does anyone actually care how things look, when it's about reading what was written there?
I don't really think so. I mean pictures with cool content but shitty quality are enjoyed, too. Right?

Well, looks like I will get back to writing a bit more. Or at least more often. Looks like... we don't know. Everyone knows how moody I am and how I change my mind quite often often when it comes to everything but work. Sure I’ve changed quite a couple employers throughout the past and now I‘m freelancing again. But the thing is, every step I’ve made was an upgrade. From being in a better professional position to establish myself and my own “brand”. I’ve started as an intern, became an online & print editor, then got an offer for a position in PR of two relevant retailers. Took my decision to leave because things were changing …